Jan 1, 2013 11:00pm PST
can prevent bullying and harassment we've been seeing here today. >> thank you, amina stacy is manager of communications for the los angeles giants. >> if you think about what our mission is, you probably think our mission is to win the world series every year, which hopefully this year we're on the right track, but actually our mission statement, we just went through an exercise but our mission statement has always been to enrich the community through innovation. and it's very, i am very proud of the fact that the giants have been able to take that mission and bring it into the community through really dynamic partnership with the experts in the field. about 14 years ago, tommy short, my friend in the audience, came to us with sheriff hennesy and asked us to take on a controversial topic of violence and it was 14 years ago we hosted stamp out violence today. we brought together victims of violence, offenders, community leaders working on this issue to raise awareness about the impact of violence in our community. at that time the message was violence is learned and can be unlearned.
Jan 1, 2013 11:30pm PST
part. >> you mentioned changing social norms and i would imagine, stacy, part of that is powerful role models and so i think that that's a lot about the work that you are doing with the san francisco giants. so can you talk a bit about how you see the san francisco giants as being those role models and playing an active role and being upstanders? >> part of it is the role model stand point and using baseball as a hook to get people's attention. when we have a captive audience of 40,000 people plus a wide tell television and radio audience, we use that to get across the message about an issue. sometimes we get letters, hey, i came to see a game with my son and instead i'm hearing about a murder committee in yosemite and that's a downer of a way to start the day. sometimes that's a tough conversation with a fan but at least at the end of the day they've taken something away with them. also at the grass roots level we have a junior giants program, it's a youth baseball program throughout california. we use baseball as the hook to get kids to come together to learn about teamwork, we have